10 Remarketing Tools For Reengaging & Winning The Conversion
Remarketing can help get your brand in front of a more relevant audience. Here are 10 remarketing tools to assist in winning the conversion. Remarketing tools effectively direct advertisements to people who have already shown an interest in your business. Your team might consider remarketing as a way to reengage with customers to get them to revisit your site, this time resulting in a...
How to write a winning ‘about us’ page: 8 dos and don’ts
Writing an About Us page is more about the end-user than your organization. Here are 8 do’s and don’ts of writing an amazing About page. Does your “About Us” page leave a stellar first impression? Does it effectively tell users what your business is about, who it helps, and how it stands out from the competition? Today’s customer wants to know exactly who they’re doing business with; in fact,...
How to prepare your ecommerce business for a cookieless future
Third-party cookies and the tactics they’ve supported will be gone in 2022. The question is how your e-commerce business evolves in response. By now, you’ve probably heard about the cookieless future. We’re entering a new era in which third-party cookies, a crucial component of digital advertising and analytics, will be deprecated across many of the world’s leading web browsers including...
How you handle email replies matters for great customer experiences
If your “reply-to” handling is automated, you might be missing an opportunity Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies come in, too. These are the ones I mean. You might have a reply-to...