Merits And Demerits Of Hiring A Digital Marketing Agency
Whether you are starting as an entrepreneur or are already in business, you know marketing is essential. In this digital era, most businesses would not be where they are without incorporating digital marketing in their businesses. That said, not every entrepreneur is adequately skilled in advertising digitally. That’s where hiring the services of digital marketing agencies is considered. Would...
The outlook on growing trends in digital marketing that will rapidly grow in 2022
The year 2021 has been phenomenal for Digital Marketing. From adapting to the new normal to churning out fantastic results driven by Artificial Intelligence. A roller coaster ride that has brought in a rapid switch from traditional marketing to the digital marketing space. Traditional marketing loyalists have also given big thumbs up to the emerging digital marketing trends. Trendsetters of...
10 trends for digital marketing in 2022
Where is digital marketing headed in 2022? Here are ten trends from a panel of digital marketing experts: 1. Trend: Email Most Important Channel. Melissa Sargeant, CMO of Litmus, believes three trends have contributed to the prioritization of email: personalization, automation, and privacy. She anticipates tactics like dynamic and interactive email content, AMP for email, and new...
Email marketing predictions for 2021 to boost engagement and revenue
The email marketing industry may be nearly four decades old, but it has had an enormous impact on helping businesses generate leads. In the marketing world, the global pandemic has shaken things up but, it’s critical to pay attention to trends as a digital marketer so you can remain on top of evolving best practices without disrupting your overall marketing strategy. Since 2017, the number of...
Tips for increasing online sales with ecommerce digital marketing
Boosting store sales is a common goal, but the strategies to reaching it are different. There is not a strategy or technique that fits well with every eCommerce website. Digital marketing is itself a vast that you have to venture out on multiple mediums to get customers. Covering them all may be difficult and out of budget for an online store that’s why we need to be smart enough in staying to...
Develop these skills to elevate your digital marketing in 2022
Marketing has undergone a seismic shift with the growth of online users on digital platforms. The pandemic has shown us how everything can go virtual, and several people have tried their hand and been successful in building their careers and brand through digital marketing. There are certain skills you need to elevate your game to keep up with the times or even seek a career in this field to...
4 reasons link building may not be right for your client
Link building just isn’t the right answer for all businesses, all the time. Recognize the warning signs and learn how to overcome them here. Link building isn’t right for every single business. It feels a little weird to say it, especially as someone who has practiced link building for nearly 20 years and wrote an entire book on it! But it’s true. More specifically, link building may not...
How to solve 5 common enterprise local SEO challenges
Enterprise brands face unique challenges in local SEO. Learn 5 of the most common and how to solve them for more effective enterprise local. Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets. That means there is an infinite...
3 tips for small businesses to use digital marketing
The past year has been challenging for everyone, and it is especially true for small businesses. However, the crisis can always be turned into new opportunities. The good news is that consumers are starting to use more online tools to search for local businesses, so business owners can migrate their products and services online to reach more customers. That being said, a great tool or service...