Drop in website traffic? 6 things to check
If you notice a sudden decline in traffic to your website, there are many factors that could be the cause. Understanding what they are and what you can do to restore traffic – or even improve it – is key to putting your website back on track. Monitoring website traffic is a key analytic. It shows that people are finding your site and, when used in connection with other website traffic...
Four ways to use your website data to discover missed sales opportunities
Master these four core KPIs that should be studied to understand why visitors leave your site without making a conversion In the age of online marketing and data intelligence, every click matters. Traffic is a great metric for the potential success of your business, after all. Alas, traffic means little without conversions. A brick-and-mortar store that sees plenty of footfall but fails to...
Online marketing tips for manufacturing companies
Like most industries, manufacturing companies get a majority of business by maintaining their loyal customers. However, partnerships and word-of-mouth have proven to be just as important for manufacturers. While traditional and more “old-school” marketing techniques have been the crux of the industrial sector, ruling out online marketing as a part of your business strategy should be avoided....
Ecommerce & Mcommerce: How to prepare for the holidays
Are you getting your ecommerce and mcommerce programs ready for the holidays? Read about what to do to take advantage of their full potential here. Congratulations on making it through another record-breaking Black Friday and Cyber Monday. These eye-opening numbers illustrate just how busy online retailers were from November 27-30:Shopify’s data shows that sales increased 76% on its platform...
The agile marketer: Building agility with technology and talent
Bringing technology and talent to maximize market insights and prescribe action. Jim Yu, Founder and CEO of BrightEdge discusses the essentials of being an agile marketer. “Seeking marketing and search optimization expert with demonstrated abilities to understand search ranking process, lead strategically and collaborate with other teams and departments, bring forth new processes to streamline...
7 writing hacks that every marketer should know
In the past, marketing primarily focused on garnering attention through TV ads and signposts. However, the proliferation of media outlets has entirely changed the marketing landscape over the past two decades. Websites created for cat selfies and family portraits have been gradually transformed into profitable marketing platforms. Even digital service providers (DSPs) are now tailoring their...
What are the digital marketing mistakes you should avoid?
Digital marketing encompasses all efforts directed towards promoting a business through the internet. Some of those include Content Marketing, Social Media Marketing, Email Marketing, and SEO. While each digital marketing activity is unique, some common ground rules must be followed. Just a few digital marketing mistakes can ruin even the most successful businesses in no time. So, businesses...
How SEO and PPC can work together to drive traffic and conversions
Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both of them. SEO is better because the results last longer. In PPC, when you stop...
How to make your content go viral
Every marketer wants their content to reach as many eyeballs as possible. But with an almost unfathomable amount of content created every minute of every day, how can you make this happen? If your content marketing strategy consists of nothing more than creating the content, applying SEO best practices and hoping for the best, you’re not doing enough. To make your content go truly viral, you...