Digital ad spending outlook blows past previous forecasts
Like others, in early 2020 we found ourselves needing to adjust our digital ad spending forecasts to account for unprecedented economic uncertainty. While our initial impulse was to revise downward, by Q4 2020 we started seeing a market rebound and raised our outlook accordingly. In 2021, we made further upward revisions, resulting in a forecast that, by 2024, will be about $65 billion higher...