Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree that nobody is around to hear.
If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound?
Of course it would. The 2,000-pound tree would slam down with such force that the ground would shake as the noise...
Four strategies to reach a new demographic without changing what current customers already love about your company.
For 56 years, Häagen-Dazs had a consistent message: high-quality, old-fashioned ice cream for sale. But that’s changed: Thanks largely to millennials, the company recently refreshed its brand with a revised logo, more vibrant packaging, new flavors and a global advertising...
Make sure your SEO writer has these characteristics or your new content could do more harm than good.
Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. In simplest terms, an SEO writer creates content that is optimized for search...
A website that isn’t adapting is a website that’s dying. The internet changes so fast that the moment you stop improving your website is the same moment that you start losing momentum and falling behind the competition.
If your site isn’t actively adapting to the changing nature of the web, it’s stagnating and growing outdated, stale, and – yes – even boring.
And the content on your website is...
Don’t send the wrong message to your customers. Columnist Ryan Phelan explains why using ‘do-not-reply’ or ‘no-reply’ in your email sending address is a bad idea.
I love talking with marketers, and I do it often. They ask me great questions about email and how to do it better. But every once in a while, I get a question that makes my head explode, and I got one of...
Cookies and Your Choices
RealClicks uses cookies to improve your experience. In order to accept the use of cookies and continue on the website, click “Accept”, or you can make changes to cookie preferences.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.