If the industry continues to collaborate to make automated trading accountable and more transparent, all parties will be able to operate confidently, writes Clementina Piazza “Programmatic buying is the gluten of advertising” has been one of the most eloquent catchphrases on the topic. Back in 2014, the astute comment...
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Influencer marketing is the opportunity to have an influencer, someone with authority, market you. The influencer promotes your brand, increases your exposure to their audience, and ultimately helps you sell more products (or gain new customers). The promotion by an influencer is created either entirely by them or with...
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Native advertising is everywhere. It’s the hottest new method of digital marketing, and it’s getting through to consumers where traditional methods of advertising haven’t for years — And, wait for it… Advertisers are actually seeing results. So, what is this miracle method? Well, people seek to ignore advertisements. It’s...
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Despite eight consecutive quarters of growth, mobile private marketplaces (PMPs) show no signs of slowing down. In fact, from the fourth quarter of 2016 to the same period in 2017, mobile PMPs’ monetized impression volume increased by 37%. That’s according to fresh data from PubMatic, which attributes the continued...
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