Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app developers and marketers are increasingly embracing in-app video advertising.
So, how is mobile in-app video advertising changing?
We analyzed over 750 billion global mobile ad impressions stretching from January 2016...
Knowing you’ve been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you’ve been targeted.
Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing?
For this second article, we are going to focus on the process of diagnosing whether or not...
In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel.
When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to run our ad buying business, and I remember those days with great...
It all starts with an idea.
When it comes to running a successful content marketing campaign, everything rests upon producing something that people want to link to, share with their network, or engage with.
If the idea isn’t there, neither will the performance of the campaign.
You need to find ways to feel inspired and brainstorm content concepts.
But how?
We’ve All Stared at a Blank...
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