Expert tips for how to maximize your impact on the top 3 social media platforms
Social media is the most important component of your digital marketing campaign. So, how are you nurturing it? Social media is the most important component of your digital marketing campaign. According to the Pew Research Center, social media adoption by American adults has grown from 5 percent in 2005 to 69 percent today, making it the best way to reach your target audience. The challenge,...
A bright spot in digital marketing
Suresh Reddy-founded Brightcom Group has built Rs 2,400-crore business entity Hyderabad: World is going digital… But Suresh Reddy, chairman and CEO of Brightcom Group, saw its potential twenty years back. An entrepreneur with a commitment to build high value businesses, Reddy who started a small venture in the US that focused on digital greeting cards for both individuals and corporates in...
4 ways to refresh your email newsletter
It seems that many companies approach email newsletters with the mindset that as long as they have one and set it consistently, that is sufficient enough. That couldn’t be further from the truth. Email is an excellent way for brands to share product updates and engage with their customers. It can also serve as a platform for companies to establish themselves as a voice of authority within...
3 signs you are practicing ego marketing and how to stop it
According to Statista, at least 30.2 million companies in the United States are estimated to spend a total of $117.53 billion dollars in digital advertising in 2020. Yet 63 percent of small business owners have reported that they struggle getting traffic and generating leads. Business owners who struggle with this should consider whether they are unknowingly practicing “ego...