This article will help advertisers ensure long-term success despite the instability of pay-per-click search engine advertising as an online marketing platform. Pay-per-click search engine advertising is great for generating short-term profits from internet businesses, but with the difficulties in finding good long-term online advertising platforms, more and more PPC advertisers are seeing...
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When it comes to drawing in audiences, advertising’s loss is content’s gain. The dust may have settled on Ad-mageddon, but losses in the digital publishing landscape resulting from ad-blockers have jumped by more than a third to £18m in the past year. According to recent figures, it’s now estimated that...
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To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.'” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes...
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Native advertising content needs to achieve a high quality of editorial content and brand placement in order to achieve the optimal impact, according to a study published in the Journal of Advertising Research (JAR). Yoori Hwang (Myongji University) and Se-Hoon Jeong (Korea University) tackled this subject in a paper...
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