Tips to diversify for long-term PPC search marketing effectiveness
This article will help advertisers ensure long-term success despite the instability of pay-per-click search engine advertising as an online marketing platform. Pay-per-click search engine advertising is great for generating short-term profits from internet businesses, but with the difficulties in finding good long-term online advertising platforms, more and more PPC advertisers are seeing...
How you can win with content
When it comes to drawing in audiences, advertising’s loss is content’s gain. The dust may have settled on Ad-mageddon, but losses in the digital publishing landscape resulting from ad-blockers have jumped by more than a third to £18m in the past year. According to recent figures, it’s now estimated that more than 309 million people (representing 16% of the world’s 1.9 billion...
Three digital marketing trends that can bring you closer to your customers
To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.'” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes observations on how consumer behaviors are shifting and how that shift will...