Tips for creating a sustainable content strategy as suggested by successful content creators.
Google’s blog published tips on how to create content that drives success. The article consisted of anecdotes from successful bloggers and YouTube creators.
None of the tips have anything to do with SEO, which makes the article of more interest because online marketing success is more than just SEO....
Writing an About Us page is more about the end-user than your organization. Here are 8 do’s and don’ts of writing an amazing About page.
Does your “About Us” page leave a stellar first impression? Does it effectively tell users what your business is about, who it helps, and how it stands out from the competition?
Today’s customer wants to know exactly who they’re doing business with; in fact,...
It’s a classic symbiotic relationship. Entrepreneurs need exposure in the press and the media need information from brands to fill their pages. It should be a balanced partnership then yes? Well… not always. The problem comes when you’re simply not giving the media what they can use, i.e. what’s of interest to their particular readers.
Often this is down to not understanding how...
Dan Marshall shares five ways to improve your website performance during COVID-19 using B2B digital marketing.
COVID-19 has undoubtedly hit global business hard and that is bound to create a knock-on effect on your digital marketing activity.
In this piece I have provided five key areas to look at that can help you minimize the current impact on your business and build up back to normality...
Do you ever question whether you’re doing all you can for your content strategy? Do you get the sense that your peers are outperforming you?
Entrepreneurs are usually a brand’s first marketer. On average, about 28 percent of an organization’s entire marketing budget is spent on content marketing, making it one of the most significant marketing strategies in use: In fact, most proponents...
As marketing evolves into a targeted, data-centric field, it’s more important than ever to ensure that your content has a strong presence.
Many businesses, especially small businesses, struggle to keep their content marketing strategy on track. With constantly changing trends in social media, influencer marketing and other media, it can be hard just to determine a strategy, let alone...
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