The outlook on growing trends in digital marketing that will rapidly grow in 2022
The year 2021 has been phenomenal for Digital Marketing. From adapting to the new normal to churning out fantastic results driven by Artificial Intelligence. A roller coaster ride that has brought in a rapid switch from traditional marketing to the digital marketing space. Traditional marketing loyalists have also given big thumbs up to the emerging digital marketing trends. Trendsetters of...
Top 10 business benefits of content marketing
Content marketing is an essential part of any marketing strategy. Here are 10 top content marketing benefits for your business. There is no disputing the popularity of content marketing among B2C and B2B marketers alike. Every day, consumers are inundated with text, image, audio, and video content via email, social and text from nearly every organization we engage with online or off. Content...
Develop these skills to elevate your digital marketing in 2022
Marketing has undergone a seismic shift with the growth of online users on digital platforms. The pandemic has shown us how everything can go virtual, and several people have tried their hand and been successful in building their careers and brand through digital marketing. There are certain skills you need to elevate your game to keep up with the times or even seek a career in this field to...
Ecommerce is (still) the next frontier for influencer marketing
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet. Most of the changes are accelerations of pre-existing trends, rather than transformative shifts in the market. Sensitivities around the topic of the coronavirus have heightened the importance of brand- and relationship-building. Demand for sales-oriented influencer marketing, too, has...
Influencer marketing: 6 tips for working with opinion leaders
When running your business online, working with opinion leaders is a crucial part of your success. Due to the popularity and significance of social media platforms, the people that have created a following for themselves can also play a significant role in marketing your brand. Social media influencers can help you reach your target audience and promote your products and services a lot more...
How to become a leadership influencer
Executive brands are evolving through the power of expertise, authority and trust. You’re probably sick of hearing about influencers these days and how all it takes to become one is amassing a relevant social following, whether that’s at a micro-level of a few thousand social followers or fans in the millions. However, marketing yourself to simply gather a large number of followers actually...
How you can win with content
When it comes to drawing in audiences, advertising’s loss is content’s gain. The dust may have settled on Ad-mageddon, but losses in the digital publishing landscape resulting from ad-blockers have jumped by more than a third to £18m in the past year. According to recent figures, it’s now estimated that more than 309 million people (representing 16% of the world’s 1.9 billion...
Going out of style? Revamp your brand with this marketing strategy.
You can use these three tactics to revitalize your brand’s relevancy through experiential marketing. Your brand is your company’s identity, and it’s built upon perceptions. Through visual representation, storytelling and statements of purpose, you elevate your brand to something more than a product or service. But when a brand starts to stagnate, bold stakeholders and partners need to...
The fundamentals of influencer marketing
Influencer marketing is the opportunity to have an influencer, someone with authority, market you. The influencer promotes your brand, increases your exposure to their audience, and ultimately helps you sell more products (or gain new customers). The promotion by an influencer is created either entirely by them or with your help, and the content can be in the form of a: Social media post Blog...