A significant change in how people consume their media has been observed in the recent past. This has led most businesses to revise their digital tactics to accommodate these unpredicted changes. There are a couple of digital marketing and sales tactics your sales crew should use to help your business keep up with the fast-paced technologies.
This includes using videos on social media pages,...
Link building just isn’t the right answer for all businesses, all the time. Recognize the warning signs and learn how to overcome them here.
Link building isn’t right for every single business.
It feels a little weird to say it, especially as someone who has practiced link building for nearly 20 years and wrote an entire book on it!
But it’s true.
More specifically, link building may not...
Your website is arguably the most powerful marketing tool in your arsenal, a source that regularly and consistently markets your brand around the clock. With such an essential tool at your disposal, it is an obvious choice to center your marketing efforts around it.
Usually, the first interaction a prospective customer has with a business is with their website. The time-old adage of “The first...
Redirects are often part of a site’s evolution, but mistakes can impact traffic and rankings. Learn how to avoid common redirect issues.
Redirects are a natural part of a site’s evolution.
You can create a service page or blog post that is relevant today. But there may come a time in the future when it no longer makes sense to keep it live.
So, what do you do? Redirect it to a similar page on...
Writing an About Us page is more about the end-user than your organization. Here are 8 do’s and don’ts of writing an amazing About page.
Does your “About Us” page leave a stellar first impression? Does it effectively tell users what your business is about, who it helps, and how it stands out from the competition?
Today’s customer wants to know exactly who they’re doing business with; in fact,...
1. Know your customer personas and tailor your value proposition to each of them
Think CMO Maggie. CFO Colin. College Student Candice.
Do you know who your business’s customer personas are? These are the people who buy your product or service.
Customer personas are semi-fictional representations of your ideal customers. They are based on data and research. They will assist you to ensure...
There are many indicators that you’re on the right track to reach your sales goals. Track your ecommerce SEO success with these 11 KPIs.
Optimizing your ecommerce site can be daunting. It’s a long, drawn-out process and it typically takes a while to achieve success.
Your long-term goals for increasing revenue are important, but it’s important to have shorter-term, incremental goals to...
We need our websites to be a destination for our sales and marketing efforts. Learn the 11 factors to drive users to your brand.
Whether you’re on a shoestring budget doing the best you can with your web presence or have an enterprise-level operation, a solid website opens the door to a great deal of opportunity.
Good websites consider the visitor first, provide a great user experience, and...
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