7 ways to get more people to trust your content
These proactive measures can help you separate your trustworthy content from the untruthful stories flooding the internet. Any time we hop on our phones or laptops, we just might feel that the glut of content there is suffocating us. How does that happen? Google the terms “how to,” “what is” or even “social media marketing,” and watch as your screen is...
6 keys to increasing your revenue in a declining market
In 2014, King’s Hawaiian overtook Bimbo as the leading U.S. vendor in “all other fresh rolls/buns/croissants.” In 2016, the bakery increased sales of fresh rolls and buns by 12.2 percent and hamburger and hotdog buns by 23.9 percent, outperforming competitors by a large margin. No matter what your business is, that’s success you want to emulate. I had the chance to speak with Erick Dickens,...
Confessions of a marketing automation addict
Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix. Let me get this out of the way: I’m a technology geek and a marketing aficionado. I adore working with marketing automation to drive business. The bright thrill of success bubbles over...
10 laws of social media marketing
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a...
4 better ways to showcase testimonials for your business
Make your existing customers your company’s best salespeople. Case studies and client testimonials can provide a huge boost to your conversion of new customers and your bottom line. They often prove essential for establishing credibility and a sense of stability. A couple years ago, VWO and WikiJob performed a basic A/B test to gauge the effectiveness of client testimonials. They found...
How digital transformation can improve customer engagement
Digital transformation has been at the forefront of many business discussions over the past several years. There is a growing need for digital innovation that can bring a company closer to an agile environment, and new technologies have the power to do so. It might seem like the move towards a world run by technology and automation would make brands more distant from the consumers it used to...
The ultimate guide to mobile technical SEO
With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017. Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website – so it’s vital to look at technical SEO from a mobile perspective. What is technical...
A guide to getting the most out of your content marketing
By engaging visitors, you build trust, which makes it easier to snag qualified leads and close sales. As content curators and marketers strive to keep up with this rapidly evolving industry, it is critical to produce pieces that both resonate with the audience and provide a return on investment. By engaging visitors, you build trust, which makes it easier to snag qualified leads and close...
Influencer marketing for B2B: 4 examples that prove it can work
While it might seem like influencer marketing works harder for B2C brands, the opportunities for B2B brands certainly exist — you just need to know where to look. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of influencer marketing, and many B2B...