30
Jun
June 30, 2017 | Social Media

These proactive measures can help you separate your trustworthy content from the untruthful stories flooding the internet. Any time we hop on our phones or laptops, we just might feel that the glut of content there is suffocating us. How does that happen? Google the terms “how to,” “what...

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26
Jun
June 26, 2017 | Growth Marketing

In 2014, King’s Hawaiian overtook Bimbo as the leading U.S. vendor in “all other fresh rolls/buns/croissants.” In 2016, the bakery increased sales of fresh rolls and buns by 12.2 percent and hamburger and hotdog buns by 23.9 percent, outperforming competitors by a large margin. No matter what your business is,...

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23
Jun

Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix. Let me get this out of the way: I’m a technology geek and a marketing aficionado. I...

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21
Jun
June 21, 2017 | Growth Marketing, Social Media

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online...

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19
Jun
June 19, 2017 | Influencer Marketing

Make your existing customers your company’s best salespeople. Case studies and client testimonials can provide a huge boost to your conversion of new customers and your bottom line. They often prove essential for establishing credibility and a sense of stability. A couple years ago, VWO and WikiJob performed a...

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