Content marketing is a term that covers most of the strategies, tactics, and techniques that are used by companies to promote their businesses online. The main objective of content marketing is to attract, convert and retain customers through engaging, valuable and trustworthy content. By providing relevant content on your website, you improve the reliability of your platform, which signifies...
Did you know that there are over 500 million blogs on the Internet?
It’s an extremely competitive industry which requires a lot of effort to succeed at.
People that have been producing content for 5 or 10 years will definitely be ranking much higher than those who are just starting.
Because there is a blog on almost any topic, Google has to pick the best article to show its users.
But the good...
Believe it or not, branding is about much more than choosing a unique logo or buying a well-placed banner ad. Good branding will increase the value of your company, improve the recognition of your business and create trust with your customers. It can also inspire your employees, and most importantly help generate new customers.
So, where do you start?
1. Know Your Buyer Persona
Who are you...
Have you ever considered sourcing content ideas from whatever your customers are perusing on online learning platforms?
How many times have you published a great piece of content for your business, only to see it drowned out by the surrounding noise? If you didn’t know better, you might have started to feel that everybody else’s content was getting more attention than yours.
This is a...
You can find yourself in a tough spot when you want to engage customers online but are held back by limited resources. Taking a strategic approach to small business loans can help you get over financial hurdles by creating a low-risk cash pipeline.
Short-term working capital loans help you overcome barriers to engaging with customers online. You can use working capital loans to:
• Hire a...
How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy.
A content marketing strategy needs to be frequently evaluated to ensure that it’s still relevant. As we’re heading towards the end of 2018, it’s a good time to review your work from the past 11 months...
Marketers aren’t giving it as much attention as it needs
Understanding your audience has always been vital to media planning and buying. Today, data-driven insights allow marketers to go beyond standard demographics and deploy much richer targeting. And with the predominance of programmatic, audience-driven planning and buying is more than at the fore. It has become standard operating...
Marketers talk about giving the right message to the right consumer at the right time as a key factor for any campaign. This has become even more refined and targeted with the growth of moment marketing.
Moment marketing allows us to connect with the consumer in moments that matter, so that we can deliver meaningful advertising in a contextually relevant place to deliver stronger results.
It all starts with an idea.
When it comes to running a successful content marketing campaign, everything rests upon producing something that people want to link to, share with their network, or engage with.
If the idea isn’t there, neither will the performance of the campaign.
You need to find ways to feel inspired and brainstorm content concepts.
We’ve All Stared at a Blank...
Content marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here are six predictions for B2B content marketers to look out for in 2018 and beyond.
As Professor Karl Schwab, Founder and Chairman of the World Economic Forum, wrote:
“We are in the Fourth Industrial Revolution characterized by a range of new...
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