Can your company’s content pass the “no-logo test”? When I work with digital strategy clients who are struggling with content marketing, I always ask them to take the logo test, inspired by this excellent Content Marketing Institute article. You should try it, too.
To do that, copy and paste articles you’ve written, along with articles from your competitors, into Word...
In today’s contextual algorithmic world, building a website that reflects SEO best practices while delivering results begins with creating the right architecture and building content that is smart and easily discoverable by your audiences.
What Is Smart Content?
Simply put, smart content is:
Discoverable (easily found).
Optimized (from point of creation).
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing.
I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world earlier, one of the things I don’t regret is how useful almost all my previous work experiences...
As a strategy, content marketing is anything but quick — but that doesn’t mean you can’t see small ROI improvements early on.
From pop-ups and banner ads to high-budget prime-time television commercials, traditional advertising methods are struggling to be effective. Audiences are tuned out, and with so much data available for marketers to segment, consumers demand that their...
A website that isn’t adapting is a website that’s dying. The internet changes so fast that the moment you stop improving your website is the same moment that you start losing momentum and falling behind the competition.
If your site isn’t actively adapting to the changing nature of the web, it’s stagnating and growing outdated, stale, and – yes – even boring.
And the content on your website is...
In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS.
Content marketing has quickly become one of the most important marketing channels for any business. According to data reported by CMI, 88 percent of B2B marketers produce at least one piece of content a day. Of course, marketers...
Your job is finding the people who want to hear from you.
or entrepreneurs who use email marketing, getting your messages into the inbox is critical. But some common misconceptions about email marketing reveal that the real challenge isn’t about getting in the inbox at all. The secret — if you want to call it that — is creating email content that people actually want to read. It’s...
Every successful content marketing strategy can be boiled down to two key ingredients: content creation and content promotion.
While the type of content you create can vary significantly depending on your industry, the way you promote your content doesn’t vary as much — in large part because promotion comes down to one universal goal, which is getting your content in front of as many eyes as...
Do you ever question whether you’re doing all you can for your content strategy? Do you get the sense that your peers are outperforming you?
Entrepreneurs are usually a brand’s first marketer. On average, about 28 percent of an organization’s entire marketing budget is spent on content marketing, making it one of the most significant marketing strategies in use: In fact, most proponents...
There are many benefits of blogging for business today. In fact, blogging is critical.
However, bland, run-of-the-mill blog posts won’t cut it. These are lazy and ineffective.
So what is effective? Publishing informative, well-written articles that are created with strategy and customer engagement in mind.
Blogging helps to:
Draw online traffic.
Nurture and convert customers.
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