A lot of entrepreneurs, marketing companies, and businesses mistake SEO as a one-time, one-click solution to their search engine problems. That cannot be further from the truth. Even if you did read through the latest edition of SEO for Dummies, it’s still not enough. SEO or search engine optimization requires that you constantly improve, constantly adapt, and constantly optimize your content so that it performs better online. Unless you copywrite, design, edit, script, do social media, and everything else that goes into online content creation and SEO, then you’re going to need a supporting cast around you. And that is why SEO is a TEAM sport. You need to provide yourself with a fully equipped, highly skilled team that is going to help you achieve your goals.
Once you’ve acknowledged and established that SEO is not a one-person game, then you can start working on putting together a team of professionals capable of supporting your search engine ambitions. And this article will help you do just that, by listing out what skills, or professionals, you will need to have in your team. Without further ado, let’s get started, shall we.
Copywriters are important for SEO because they are going to know the right words to use. When it comes to performing well on search engines, it’s not enough that you word your ad copy in a way that is creative and promotional.
You will also need to target the keywords that you want your product to match. Those keywords are the words that your customers (search engine users) will type in when searching for an answer.
A great copywriter will not only write and word the copy properly, but will know the right keywords to target, and how to target them. For instance, if you are a shampoo provider, and want to target a user searching for an anti-dandruff shampoo, you can target the keywords “anti-dandruff shampoo”, or you can target the keywords “how to remove dandruff”. Both sets of search terms may yield different results. Your copywriter should aim to perform well for both.
Developers help make your SEO dreams and goals become a reality. Developers are the professionals that work with the back-end, technical matters of SEO. They implement your title tag formula, edit your XML sitemap, and perform a bevy of other SEO technical work and design. Developers are crucial for SEO because they set and maintain the fundamental foundation from which you will launch your website.
They will also handle all the back-end aspects and duties to ensure your website does not break any search engine rules, regulations, or abuse. Certain forms of abuse may be keyword stuffing or using spam links on your website, both of which are a big ‘no-no’ to search engines like Google. A developer will constantly monitor your website for such errors and fix them where need be.
Without a developer, you will find it hard to improve your website performance online. That is why having a developer, and a skilled one at that, will ensure that your website ranks among the best on search engines.
Content creators are important for SEO performance and aspiration. The best SEO analyst will tell you that content creators play a huge role in the overall performance of your website. Why? Because content creators know which type of content to use, and where to use it. For instance, social media plays a huge role in business today. You need social media to market your product, engage with your customers, and grow your business.
A content creator will know which content to use on which social media platform to draw in the most clicks and engagements. Applying their know-how and experience, they will be able to draw more traffic to your website thus boosting your search engine performance. They will also know which content is popular on search engines and which isn’t.
Video content is the most popular form of content for search engines today because most internet users will opt to click on video results over other results. Highly skilled content creators will know this and work on creating video content for your website.
Having a good sales team can help with your SEO. One reason why is we create content for users. And in order to do that, you need to determine what those users want or need. The best way to do this is through your sales team which serves as a mediator for this communication. Not only that, but they can help grow your network through a common SEO practice called link-building where two or more websites exchange links for the purposes of boosting inbound traffic. These sorts of techniques fall right in line with a sales expert repertoire. That’s why having a good sales team can come in handy for you when you’re looking to either get insight into what customers want or looking to meet like-minded businesses and collaborate with them.
Finally, on your SEO team, you need to have a designer. Not just any designer, but a qualified designer that is capable of creating captivating content. Ultimately you want designs to be so appealing that users can’t help but click on them and engage with them. That’s why having a designer is going to be helpful in your pursuit to perform better online. Designers are the painters painting your SEO vision to life. Invest in a good designer if you want to make sure that your vision comes to life the proper way.
So these are all the individuals that you want to have on your SEO team. Keep in mind you may start with only the essentials then scale up from there. Your essentials are whatever your goals are at that particular moment. If you want to create mesmerizing content, maybe you opt for a designer and content creator. If you want catchy sales slogans, then a copywriter. But whoever you choose to go with, keep in mind that you can’t do it yourself. When it comes to SEO, it’s a team sport.
by Ethan Thomas