The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine. The mobile industry is booming, and mobile apps are completely dominating this arena. Companies of all sizes are seeing the benefits of having a mobile app. According to recent...
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Customer insights. A welcoming environment. Transparency. You don’t need to be a rocket scientist to figure it out. What makes a brand strong in 2017? If you’re thinking top-notch social media strategy and cutting-edge product development you’re not wrong — but you’re still overlooking a critical component: customer service....
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You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost Per...
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It wasn’t long ago that most advertising pundits were ridiculing and criticizing the native ad format. Jump forward to 2017 and current forecasts estimate that native ads will capture 30% of the global ad spend by 2020. This quote nicely sums up the reason for this forecast: “Native advertising...
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If you’ve ever worked in B2B marketing or sales, chances are you’re familiar with the concept of the lead generation funnel. The traditional lead generation funnel starts with a wide pool of leads at the top, which gradually narrows down to prospective customers, then opportunities, and eventually to customers....
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