Just because consumers are online doesn’t mean you can’t form meaningful relationships.
To build a successful e-commerce business today, you have to realize that you’re not in the business of selling products — you’re in the people business. People don’t buy products. They look for solutions to their problems and answers to their questions. They look for ways to be better versions...
It’s time to move beyond mere product recommendations.
Personalization is nothing new in the world of e-commerce. Consumers are now expecting personalized shopping experiences from all online stores. In fact, according to a RedPoint Global survey conducted by The Harris Poll, more than half of consumers (63 percent) expect personalization as a standard. The only difference now is that...
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device.
Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience as well as find the platforms your customers are on and experiment if they’re new to you.
Below is the video transcript:
Hey, my...
Pay-per-click (PPC) advertising is one of the usual models of online advertising and is a favorite of both large and small businesses alike.
Therefore, as an ecommerce business, you need to pursue the kind of advertising that is regularly backed by data, easy to scale, and gives you a great ROI. PPC advertising meets these criteria.
In this post, we will explore further how PPC works and why...
Don’t be under the misconception that building an e-commerce store is the most important part of your task as a founder.
In fact, your job has just begun.
Digital marketing is vital to create exposure, to attract customers, build their trust and engage with them. It’s a blueprint for your online portal.
There’s a lot of data proving the importance of attracting and retaining customers for...
Technology is transforming almost every area of modern life – and the way that ecommerce websites are designed and promoted is no different.
The idea of buying things online is relatively novel itself. Go back less than 20 years and less than 1% of retail sales were made online. Today, that figure is pushing towards 20%. But how exactly is technology changing the way we buy online and what can...
Tip #1: optimize your product display pages (PDPs) across non-Amazon retailers. 38% of consumers said they’d leave a site from lack of product content.
When asked what they saw as the number one opportunity in ecommerce marketing today, 30% of brands said ‘More accurate consumer targeting across retailers.’
Brands also cited three other key opportunities: ‘Improved user experience’...
As the founder of a global ecommerce leader in custom-printed, die-cut products, Andrew Witkin is widely recognized as a leading authority on ecommerce, customization, startups, marketing and the tech economy. Andrew has also served as VP North American Licensing for Nelvana/Corus Entertainment and Director of Marketing for MegaBrands/Mattel.
Navigating the ever-changing landscape of ecommerce...
Whether you just launched your ecommerce business or even if it has reached the point of maintaining a massive userbase, it is important to create a killer marketing strategy to stay ahead of the curve. When it comes to ecommerce businesses, the only way for consumers to find out about your brand is through effective marketing.
But sadly, there are many brands that only focus their efforts and...
Mobile is taking the fashion retail industry by storm. The consumer’s need for on-demand purchases has seen brands and stores quickly adapt to their audience as a means of providing the best possible shopping experience.
The integration of mobile phones into everyday life is remarkable. As a millennial, it’s not hard to remember when the pocket-sized devices were thrust into the mainstream and...
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