17 ways PPC can help your business survive economic crisis
People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly. Now some good news: Search marketing is adaptable,...
5 can’t-miss e-commerce personalization ideas
It’s time to move beyond mere product recommendations. Personalization is nothing new in the world of e-commerce. Consumers are now expecting personalized shopping experiences from all online stores. In fact, according to a RedPoint Global survey conducted by The Harris Poll, more than half of consumers (63 percent) expect personalization as a standard. The only difference now is that...
Why is no one reading my company blog? 4 possible reasons
Ever felt like you’re writing for an audience of…one? Don’t worry – we’ve all been there. While everyone says that content is still king, it’s only fair to admit that the crown only belongs to that content that’s actually read. Otherwise, content is just a bad investment. My agencies, Idunn and Copywritech, have helped dozens of small businesses create blog content that gets read, shared and,...
How deep learning can reduce bias in advertising
Algorithm design, data and implementation are key to minimizing prejudice. Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you ask a deep learning algorithm to answer a question, the algorithm gives you an answer without any explanation of how it came to that conclusion. It does not show its work; you...
Why is PPC advertising good for ecommerce businesses?
Pay-per-click (PPC) advertising is one of the usual models of online advertising and is a favorite of both large and small businesses alike. Therefore, as an ecommerce business, you need to pursue the kind of advertising that is regularly backed by data, easy to scale, and gives you a great ROI. PPC advertising meets these criteria. In this post, we will explore further how PPC works and why...
How to detox your digital marketing strategy
Today, everyone wants to start an online business. There are many success stories out there when it comes to eCommerce businesses, be it on Amazon or somewhere else online, with several true case studies of 6-figure businesses being established within short spans of time. However, for every success story, there are hundreds of online businesses that crash and burn—often within the 6-12...
4 big tips to make your brand more memorable & appealing
I’ve been in the midst of a property renovation for the last few months and this has involved a lot of buying items online. Hours of reading reviews looking for the best-recommended product and then, when I’m at the point of sale, searching for the best price so I can complete my purchase. For many items, I have found that my choice of a wide variety of retailers is not down to the cheapest...
6 tips you need to get SEM forecasting right
Forecasting is one of those… things. There’s a myriad of thoughts running through your mind. Each thought casting doubt in the accuracy of your glorified guess. Do I aim low or high? What if I’m wrong?!? What is competition going to do this year? There are so many unknowns, how can I predict what’s going to happen when I’m not a wizard? You have far more information available than you can...
These 5 next‑gen native ad formats will shape the future of ecommerce
Native ads give brands the opportunity to align with the intention of their audience, instead of fighting for their attention. And the format represents a valuable opportunity to harness that alignment and attention to drive online commerce through compelling and relevant native campaigns. Native advertising is projected to be an $85 billion global industry by 2021 and is considered an...