In 2020, small businesses faced more challenges than we ever expected. A hard year revealed our efforts and resilience in difficult times. We all look back at the shutdowns, the quarantining and the losses and say, “Now what?”
Now, it’s time to move forward and show our communities that we are still here. This does not require an expensive marketing campaign using money we...
When we spoke with experts in publisher ad monetization in January, most of them expected the field of identity solutions to narrow over the coming year as adoption continues, but they felt it was unlikely that a single identifier alone would replace third-party cookies.
According to a December 2020 Lotame survey, six in 10 US marketers said that multiple identity solutions would be needed, so...
The problem is more common than you might think. Professionals and newbies alike often experience the dreaded writer’s block while sitting down to create their next blog post. More than anything else, the death of a blog is due to lack of content. A successful and healthy blog needs new posts at a minimum of once a week.
Here are 40 ideas to help keep the ideas flowing:
Lists – A Blogger’s...
When it comes to establishing your professional credentials through digital marketing, few methods can match the effectiveness of guest posting. Contributing content to trusted, relevant sites will increase your brand exposure and establish you as a thought leader in your field.
Why is guest posting so powerful? Is the effort to search for suitable sites, reach out to site owners, and write...
As a business, you want to continuously be reaching out to new customers to expand your customer base. While getting found online is ideal, it is becoming increasingly difficult as search engines process over 3.5 billion searches every day. The good news is that if you are having trouble finding new customers through search engines, there are several other ways to gain new customers online....
Ever felt like you’re writing for an audience of…one? Don’t worry – we’ve all been there.
While everyone says that content is still king, it’s only fair to admit that the crown only belongs to that content that’s actually read.
Otherwise, content is just a bad investment.
My agencies, Idunn and Copywritech, have helped dozens of small businesses create blog content that gets read, shared and,...
The service helps with hosting, design and building your audience. You’re on your own for a steady stream of fresh ideas
HubSpot claims that it is essential for any business to blog. One of the reasons being is that B2B marketers that use blogs receive 67 percent more leads than those that do not.
If you’re considering blogging but don’t want to deal with hosting, design issues and...
There are many benefits of blogging for business today. In fact, blogging is critical.
However, bland, run-of-the-mill blog posts won’t cut it. These are lazy and ineffective.
So what is effective? Publishing informative, well-written articles that are created with strategy and customer engagement in mind.
Blogging helps to:Draw online traffic.
Nurture and convert customers.
When marketers like you set out to establish blogs, they want them to be successful.
After all, what’s the point of putting your time, energy, and effort into a blog if nobody wants to read it or share it with their friends?
Here’s the hard truth, though. Even though nobody wants to be a bad blogger, many people accidentally take steps that make them into mediocre bloggers.
If you’re one of...
How do you build fans?
Sure, you could pay for them or trick them into coming to your blogs with sneaky headlines.
You could take the long (but most effective route).
While building a blog following doesn’t happen overnight, there are several effective things you can do to gain a strong and long-lasting group of readers who want to engage with your content.
Read on to learn more.
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