Local Video Marketing: 4 Ways To Win With Video
Bolster your online and local presence with local video marketing. Learn how to nurture trust with customers across 7 social media platforms. Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine. Today, over...
A detailed guide for event management online
With the Covid pandemic, in-person events have significantly declined. Yet, the reality is that work and networking have to continue as usual. Event managers have had to resort to digital platforms to host events. One thing working in their favor is the tons of technological innovations to help with tasks. Such include video conferencing facilities, registration, and database management...
how to make a successful website: 11 critical factors
We need our websites to be a destination for our sales and marketing efforts. Learn the 11 factors to drive users to your brand. Whether you’re on a shoestring budget doing the best you can with your web presence or have an enterprise-level operation, a solid website opens the door to a great deal of opportunity. Good websites consider the visitor first, provide a great user experience, and...
5 reasons why everyone is moving their website to WordPress
WordPress is a popular platform that powers more than one-third of the world’s websites ranging from small blogs to professional sites like Skype and Microsoft. It is among the top three most used site building packages; the other two are Joomla and Drupal. WordPress is available to download for no cost and easy to use. This holds true not only for experts but also for beginners. In recent...
Drop in website traffic? 6 things to check
If you notice a sudden decline in traffic to your website, there are many factors that could be the cause. Understanding what they are and what you can do to restore traffic – or even improve it – is key to putting your website back on track. Monitoring website traffic is a key analytic. It shows that people are finding your site and, when used in connection with other website traffic...
A simple guide to creating a successful travel content strategy
Creating a successful content strategy will take you a long way toward developing a successful website, but it is something that very few travel businesses pay enough attention to. Some businesses are still to be sold on whether investing in content is a good idea, but when you look at websites like The Culture Trip investing in creating 3,000 posts a day, it’s hard to believe that content...
Why an SEO should lead your website migration
Change is a natural part of a business, particularly when it comes to your digital presence. The need to rebrand, switch up the CMS (content management system), consolidate your resources or revamp the architecture and user journey of your website, is ultimately inevitable. And whatever the goal may be, it is not uncommon for all major initiatives to fall under the umbrella of a contemporary...
Online advertising – How to make It 100% effective?
Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their campaigns on Instagram, but for small businesses, the effectiveness of Instagram advertising is...
7 simple tips to optimize your keyword list
Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly. Evaluating and optimizing your lists on a regular basis keeps your content high up in search engine rankings. However, keyword optimization is not always straightforward. Google’s algorithms grow more sophisticated constantly, and your old bag of keyword tricks becomes less and...