Social media is the most important component of your digital marketing campaign. So, how are you nurturing it?
Social media is the most important component of your digital marketing campaign. According to the Pew Research Center, social media adoption by American adults has grown from 5 percent in 2005 to 69 percent today, making it the best way to reach your target audience.
The challenge,...
Contributor Dayle Hall offers tips on how brands can cope as consumers become increasingly detached and fatigued.
It’s a troubling sign when Facebook publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad for us?”
Let’s not forget that social media has made a positive impact on how we interact with people, how we...
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing.
I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world earlier, one of the things I don’t regret is how useful almost all my previous work experiences...
Did you know that Black Friday isn’t actually the biggest shopping day of the year, nor is Cyber Monday?
It’s actually the Saturday before Christmas.
Regardless, Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for retailers.
In total, 108 million consumers purchased online in 2016 compared to 99 million consumers on Black Friday in 2015. According to one...
Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree that nobody is around to hear.
If an evergreen tree were to fall over deep in the Oregon forest, would it make a sound?
Of course it would. The 2,000-pound tree would slam down with such force that the ground would shake as the noise...
Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively.
Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded by advertising — so much so that many people are sick of it. Last year, downloads of ad blockers...
Some of world’s greatest natural born leaders—from presidents and prime ministers to CEOs and industrial tycoons—spend hours writing and rehearsing speeches in order to captivate audiences and steal hearts around the world. But then something completely unforeseen happens. They reach the podium, the applause dies down, and they start delivering their address. Seconds turn into minutes, and...
Take these key factors into account as you build your social media presence to optimize your brand and ensure maximum visibility.
You’ve heard it already: Social media is an essential part of your marketing strategy; you’ve read about it already: Post engaging content, get more followers, get more leads; and you’ve (likely) been told this already: Social media activity and SEO (search engine...
These proactive measures can help you separate your trustworthy content from the untruthful stories flooding the internet.
Any time we hop on our phones or laptops, we just might feel that the glut of content there is suffocating us. How does that happen?
Google the terms “how to,” “what is” or even “social media marketing,” and watch as your screen is...
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a...
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