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Feb
February 28, 2017 | Marketing Industry

Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections From Audi’s “Drive Progress” campaign to Kia’s “Hero’s Journey” commercial, companies that can master emotional connections in a digital...

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27
Feb
February 27, 2017 | Marketing Industry

When it comes to connecting with potential customers, there are few things more valuable than trust. Trust is an essential factor in every business relationship. Imagine you’re headed to a jewelry store to purchase a Rolex watch. Maybe you can’t really afford one, but just imagine: On your way to...

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23
Feb
February 23, 2017 | Marketing Industry, Social Media

Over the past few years, marketers have become so inundated with the need to blog that we’re ignoring an exponentially more powerful medium: video. When you study the efficacy of video and the marketplace’s demand for visual content, it’s clear that video is the future of the industry. Making room for this...

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22
Feb
February 22, 2017 | Marketing Industry

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar organizations...

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21
Feb
February 21, 2017 | Marketing Industry

Video is steadily growing, and publishers have begun to explore the best ways to include it in their digital strategies for 2017. The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to...

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