31
May
May 31, 2017 | Blogging

The service helps with hosting, design and building your audience. You’re on your own for a steady stream of fresh ideas HubSpot claims that it is essential for any business to blog. One of the reasons being is that B2B marketers that use blogs receive 67 percent more leads than those that...

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29
May

THE programmatic advertising market is gaining momentum as more marketers are buying ad space digitally with the fast-changing digital landscape. Programmatic buying is the algorithmic purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement and optimisation of media...

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24
May

Every successful content marketing strategy can be boiled down to two key ingredients: content creation and content promotion. While the type of content you create can vary significantly depending on your industry, the way you promote your content doesn’t vary as much — in large part because promotion comes...

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22
May

In a digital and programmatic world, it’s easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time. “I’m shocked, shocked to find that my ads...

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19
May
May 19, 2017 | Content Marketing

Do you ever question whether you’re doing all you can for your content strategy? Do you get the sense that your peers are outperforming you? Entrepreneurs are usually a brand’s first marketer. On average, about 28 percent of an organization’s entire marketing budget is spent on content marketing, making...

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