How to prepare your ecommerce business for a cookieless future
Third-party cookies and the tactics they’ve supported will be gone in 2022. The question is how your e-commerce business evolves in response. By now, you’ve probably heard about the cookieless future. We’re entering a new era in which third-party cookies, a crucial component of digital advertising and analytics, will be deprecated across many of the world’s leading web browsers including...
Emerging trends in affiliate marketing
Affiliate marketing is a technique of digital marketing and enables the companies to earn the income online, drive sales and increase the brand awareness. This is the process by which the affiliate earns commission for promoting other’s products. Marketers offer the bonuses also for promoting the affiliate programs. Reviews play the emerging trend of affiliate marketing. The affiliate...
What’s in store for digital marketing in 2021?
There’s no doubt that 2020 has been a year to forget for most people, even if some sectors like mobile gaming and eCommerce were significantly boosted by the fact that most people were largely confined to their homes for weeks on end. But as we look forward with more confidence to what everyone hopes will be a more normal 2021, I’ve been giving some thought to the trends and technologies to...
B2B native advertising trends in 2020
2020 has presented its challenges for B2B marketers, and perhaps no advertising channel has proven to be more scrutinized than branded content and native advertising. Whether it’s dealing with the business implications of the pandemic or successfully brand positioning through social issues, marketers have had to rethink their approach to content. Many marketers hit the pause button to an...
5 can’t-miss benefits of native advertising
Every day, people are bombarded with advertisements online. But only a few realize that what they come across is called native advertising. In the era of banner blindness, when it’s becoming more and more challenging to reach your audience with traditional ads, native advertising is on the rise. And it might leave you wondering: are these ‘you may also like’ widgets so effective and what’s in...
How you can win with content
When it comes to drawing in audiences, advertising’s loss is content’s gain. The dust may have settled on Ad-mageddon, but losses in the digital publishing landscape resulting from ad-blockers have jumped by more than a third to £18m in the past year. According to recent figures, it’s now estimated that more than 309 million people (representing 16% of the world’s 1.9 billion...
Tips for effective native advertising
Native advertising content needs to achieve a high quality of editorial content and brand placement in order to achieve the optimal impact, according to a study published in the Journal of Advertising Research (JAR). Yoori Hwang (Myongji University) and Se-Hoon Jeong (Korea University) tackled this subject in a paper entitled, Editorial Content in Native Advertising: How Do Brand Placement and...
Online advertising – How to make It 100% effective?
Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their campaigns on Instagram, but for small businesses, the effectiveness of Instagram advertising is...
How to be really good at Digital Marketing in 2020?
With digital trends growing YoY and newer technologies and experiments being tested out in the industry, Digital marketing is bound to take up a larger share in the coming years. With the search engine giant, Google testing out new approaches such as shopping tab to increase customer experience and leveraging buying intent, E-commerce players like Amazon increasing priority to marketplace,...