The service helps with hosting, design and building your audience. You’re on your own for a steady stream of fresh ideas
HubSpot claims that it is essential for any business to blog. One of the reasons being is that B2B marketers that use blogs receive 67 percent more leads than those that do not.
If you’re considering blogging but don’t want to deal with hosting, design issues and...
THE programmatic advertising market is gaining momentum as more marketers are buying ad space digitally with the fast-changing digital landscape.
Programmatic buying is the algorithmic purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement and optimisation of media inventory via a bidding system.
According to Zenith Media’s...
Every successful content marketing strategy can be boiled down to two key ingredients: content creation and content promotion.
While the type of content you create can vary significantly depending on your industry, the way you promote your content doesn’t vary as much — in large part because promotion comes down to one universal goal, which is getting your content in front of as many eyes as...
In a digital and programmatic world, it’s easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time.
“I’m shocked, shocked to find that my ads are running adjacent to questionable content!”
Just as it defies credibility that good Captain Renault was...
Do you ever question whether you’re doing all you can for your content strategy? Do you get the sense that your peers are outperforming you?
Entrepreneurs are usually a brand’s first marketer. On average, about 28 percent of an organization’s entire marketing budget is spent on content marketing, making it one of the most significant marketing strategies in use: In fact, most proponents...
There are many benefits of blogging for business today. In fact, blogging is critical.
However, bland, run-of-the-mill blog posts won’t cut it. These are lazy and ineffective.
So what is effective? Publishing informative, well-written articles that are created with strategy and customer engagement in mind.
Blogging helps to:
Draw online traffic.
Nurture and convert customers.
Keep current...
Using software to purchase digital advertising (online display, social media advertising, mobile and video campaigns etc.) isn’t new, though many companies are still learning the nuances of how to make this advertising approach pay off.
Very often, even when an audience is very precisely defined, programmatic campaigns do not always play out as advertisers expect.
Properly setting expectations...
Programmatic advertising refers to digital marketing that targets consumer preferences. It works by saving cookies to the web browser when certain pages are visited. This information is then used to create online advertisements that are targeting that specific consumer. This is why people often see advertisements for products they recently viewed.
How Programmatic Benefits Healthcare...
Publishers are increasingly focussing on how the content is consumed. Taking note of emerging trends in the native advertising space will help brands to build a stronger connect
The growth of competing online platforms, creativity and improved technology has given rise to the biggest changes in native advertising. Advertisers are now willing to convey interesting stories to audiences for...
“Use keywords” “Don’t go over 50 characters” “Start with action oriented verbs” “Use emoji” “NEVER use emoji”
These are just some of the pieces of advice you’ll get when you Google “how to write an email subject line”. In fact, Google returns over 31,000,000 results for that query at the time of writing.
This number makes more sense when you know that one of the most common email marketing...
RealClicks uses cookies to improve your experience. In order to accept the use of cookies and continue on the website, click “Accept”, or you can make changes to cookie preferences.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.