Take these key factors into account as you build your social media presence to optimize your brand and ensure maximum visibility.
You’ve heard it already: Social media is an essential part of your marketing strategy; you’ve read about it already: Post engaging content, get more followers, get more leads; and you’ve (likely) been told this already: Social media activity and SEO (search engine...
In 2014, King’s Hawaiian overtook Bimbo as the leading U.S. vendor in “all other fresh rolls/buns/croissants.” In 2016, the bakery increased sales of fresh rolls and buns by 12.2 percent and hamburger and hotdog buns by 23.9 percent, outperforming competitors by a large margin. No matter what your business is, that’s success you want to emulate.
I had the chance to speak with Erick Dickens,...
Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix.
Let me get this out of the way: I’m a technology geek and a marketing aficionado. I adore working with marketing automation to drive business. The bright thrill of success bubbles over...
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a...
Make your existing customers your company’s best salespeople.
Case studies and client testimonials can provide a huge boost to your conversion of new customers and your bottom line. They often prove essential for establishing credibility and a sense of stability.
A couple years ago, VWO and WikiJob performed a basic A/B test to gauge the effectiveness of client testimonials. They found...
With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017.
Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website – so it’s vital to look at technical SEO from a mobile perspective.
What is technical...
By engaging visitors, you build trust, which makes it easier to snag qualified leads and close sales.
As content curators and marketers strive to keep up with this rapidly evolving industry, it is critical to produce pieces that both resonate with the audience and provide a return on investment. By engaging visitors, you build trust, which makes it easier to snag qualified leads and close...
While it might seem like influencer marketing works harder for B2C brands, the opportunities for B2B brands certainly exist — you just need to know where to look.
Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of influencer marketing, and many B2B...
A rewards program can help you build customer loyalty, deepen engagement and serve as a marketing benefit you can tout to attract new customers.
A rewards program can help you build customer loyalty, deepen engagement and serve as a marketing benefit you can tout to attract new customers. Need proof? Research shows consumers in the United States account for more than 3 billion memberships in...
After four decades (and counting), email marketing is still going strong. Columnist Jason Warnock discusses how brands and marketers can make the relationship last even longer.
Like a marriage, email marketing is based on a relationship between two interested parties: a brand and a consumer. But while the average first marriage only lasts about eight years, email marketing has been around for...
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