September 11, 2019 | Digital Marketing

To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.'” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes...

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December 13, 2018 | Native Advertising, Programmatic

No one quite knows what’s coming next as the cable and ad industries evolve, but most experts agree that the 30-second spot is showing its age. “The very nature of the format of a 30-second spot is part of the problem. You could design a beautiful, relevant, emotionally impactful...

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October 31, 2018 | Social Media

Social media is the most important component of your digital marketing campaign. So, how are you nurturing it? Social media is the most important component of your digital marketing campaign. According to the Pew Research Center, social media adoption by American adults has grown from 5 percent in 2005 to...

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October 03, 2018 | Programmatic

With the rising trend of online content consumption in the country, much of digital India today is being driven by the fast growing multilingual Internet user base. Along with rapid penetration of smartphones, video consumption in regional languages has turned out to be a fast-expanding market. Speaking on these...

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March 21, 2018 | Influencer Marketing

Influencer marketing is the opportunity to have an influencer, someone with authority, market you. The influencer promotes your brand, increases your exposure to their audience, and ultimately helps you sell more products (or gain new customers). The promotion by an influencer is created either entirely by them or with...

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