Remarketing can help get your brand in front of a more relevant audience. Here are 10 remarketing tools to assist in winning the conversion.
Remarketing tools effectively direct advertisements to people who have already shown an interest in your business.
Your team might consider remarketing as a way to reengage with customers to get them to revisit your site, this time resulting in a...
How brands can win over customers with empathy.
“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference. “I’m talking about treating your customers well in every interaction — that you...
The email marketing industry may be nearly four decades old, but it has had an enormous impact on helping businesses generate leads. In the marketing world, the global pandemic has shaken things up but, it’s critical to pay attention to trends as a digital marketer so you can remain on top of evolving best practices without disrupting your overall marketing strategy.
Since 2017, the number of...
To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.'” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes observations on how consumer behaviors are shifting and how that shift will...
No one quite knows what’s coming next as the cable and ad industries evolve, but most experts agree that the 30-second spot is showing its age.
“The very nature of the format of a 30-second spot is part of the problem. You could design a beautiful, relevant, emotionally impactful 30-second TV ad, but the fact that that interrupted something that the consumer really wanted to watch, that poses...
Social media is the most important component of your digital marketing campaign. So, how are you nurturing it?
Social media is the most important component of your digital marketing campaign. According to the Pew Research Center, social media adoption by American adults has grown from 5 percent in 2005 to 69 percent today, making it the best way to reach your target audience.
The challenge,...
With the rising trend of online content consumption in the country, much of digital India today is being driven by the fast growing multilingual Internet user base. Along with rapid penetration of smartphones, video consumption in regional languages has turned out to be a fast-expanding market. Speaking on these lines, in an interview to exchange4media, Probal Ghosal, Director, Amar Ujala...
Influencer marketing is the opportunity to have an influencer, someone with authority, market you.
The influencer promotes your brand, increases your exposure to their audience, and ultimately helps you sell more products (or gain new customers).
The promotion by an influencer is created either entirely by them or with your help, and the content can be in the form of a:
Social media post
Blog...
Native advertising is everywhere.
It’s the hottest new method of digital marketing, and it’s getting through to consumers where traditional methods of advertising haven’t for years — And, wait for it… Advertisers are actually seeing results.
So, what is this miracle method?
Well, people seek to ignore advertisements. It’s what we do. It doesn’t even take...
Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail.
You have probably heard it everywhere: video marketing is the future — and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.”
Here’s the lowdown on video marketing:
4X as...
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