It helps to raise consumer awareness about the brand, products, and services.it is most efficient because these ads are placed in the lifts and the lifts have very rare distractions so the people in the lift will focus on the ads only
What is elevator marketing?
The elevator marketing is one of the most effective ways of marketing and advertising available in the market these days. It helps to raise consumer awareness about the brand, products, and services.it is most efficient because these ads are placed in the lifts and the lifts have very rare distractions so the people in the lift will focus on the ads only. Another reason for captivate elevator advertising is that lefts are now everywhere in the office, malls, buildings, apartments everywhere. These are places on the lift doors or at the back wall of the lift so whenever one enters or leaves the lift they see these ads. The main focus of this method of advertising too to attract the attention of the consumer towards the brand, product and services and, make them the customer. The marketing strategy used in elevator advertising is the person will stay in a lift for a few seconds or minutes so adds should be catchy enough to grab the attention of the audience within a minute and tell them the important information about the product, service, or the brand.
Why the elevator marketing beneficial
The elevator marketing is very different than any other type of marketing methods and is very effective. Here are some benefits of the elevator marketing listed:
Continuos
These add work continuously as they are places in the lift so every time one enters the lift they see the add. They work around the clock and can be seen by the audience every time.
Creative
These adds are designed in a very creative manner. Like the time one spends in the lifts is just a few seconds or a few minutes. So these ads are designed in a manner that they catch the attention in a few seconds and inform one about the product or service within minutes. They have great visual appeal.
Elevator advertising works best when they are used in busy and commercial elevators. Because every time there are people in the lift and they see the advertisement placed in the lift. The best and most effective places to place the elevator advertisements are the schools, malls, hospitals, corporate tower and shopping centers. People often see these advertisements there. These advertisements are very appealing and effective. They are cost-efficient so they can be afforded by the small size business too.
___
source: The African Exponent
